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Our logos, colours and words. Ready to copy.

Everything you need to show PubliWrite and PubliRead the way we do: the official logo files, our colours, our typeface and the descriptions we use ourselves.

Get the logosAbout us

Logos

The files our sites load themselves.

Pick a background to check a version reads before you use it.

  • PubliWrite wordmark, ink

    PubliWrite wordmark, ink

    For light backgrounds · SVG

    Open SVG
  • PubliWrite wordmark, white

    PubliWrite wordmark, white

    For dark backgrounds · SVG

    Hard to read on this background. Use the ink version.

    Open SVG
  • PubliWrite symbol

    PubliWrite symbol

    App icons, avatars and favicons · SVG

    Open SVG
  • PubliRead wordmark, ink

    PubliRead wordmark, ink

    For light backgrounds · SVG

    Open SVG
  • PubliRead wordmark, white

    PubliRead wordmark, white

    For dark backgrounds · SVG

    Hard to read on this background. Use the ink version.

    Open SVG

Using the logos

A few rules keep it looking right.

  • Do

    Match the version to the background

    Use the ink logo on light backgrounds and the white logo on dark ones. The preview above shows which one reads.

  • Do

    Keep it at least 120px wide

    That is the smallest size our own sites show the wordmark at, on phones.

  • Do

    Use the symbol only where space is tight

    App icons and avatars, where PubliWrite is already named nearby.

  • Don't

    Stretch, squash or rotate it

    Scale the logo by its height and let the width follow.

  • Don't

    Recolour the purple mark

    Its gradient is part of the logo, so leave it as the file has it.

  • Don't

    Place it on the brand purple or a busy photo

    The purple mark disappears there. Give it a plain white or ink background.

Colour

Purple is the signature. Cream and warm greys set the page.

Purple belongs to the logo mark. The marketing pages sit on white, warm grey and cream, and each part of the journey has its own colour: blue for writing, rose for design, green for publishing. Click a value to copy it.

Brand gradient

Brand

  • Purple

    The logo mark, gradient end

  • Lilac

    Gradient start

  • Ink

    Text and wordmark

  • White

    Main surface

Marketing pages

  • Cream

    Wells and panels inside a grey band, never a whole band

  • Warm grey

    Alternate section bands

  • Sunk

    Recessed areas

  • Body text

    Running text and leads

  • Muted text

    Eyebrows and captions

  • Faint

    Dots and quiet marks

Feature colours

  • Write

    Writing and importing

  • Write tint

    Write tiles and panels

  • Design

    Covers and formatting

  • Design tint

    Design tiles and panels

  • Publish

    Publishing and selling

  • Publish tint

    Publish tiles and panels

  • Money

    Authors' earnings figures only

  • Money tint

    Earnings panels

  • Cost

    Print and other costs

Accent

  • Accent

    Links and highlights, used sparingly

  • Accent hover

    Hover and pressed

Neutrals

  • Page

    Page background

  • Inset

    Wells and hover

  • Border

    Dividers and borders

  • Strong border

    Inputs and emphasis

  • Secondary text

    Supporting text

Status

  • Success

    Confirmations

  • Warning

    Cautions

  • Error

    Errors

  • Info

    Information

Typography

Fraunces for headlines, DM Sans for everything else.

Fraunces is the serif in every marketing headline. DM Sans sets the product, body text and captions. Both are free on Google Fonts under the SIL Open Font Licence.

FrauncesHeadlines on the marketing pages

Get Fraunces
  • Hero headline · 56px · 600Write, publish and earn from your book
  • Page title · 44px · 500Write, publish and earn from your book
  • Section title · 40px · 500Write, publish and earn from your book
  • Card title · 26px · 500Write, publish and earn from your book

DM SansThe product, body text and captions

Get DM Sans
  • Subheading · 18px · 500Write, publish and earn from your book
  • Lead · 16px · 400Write, publish and earn from your book
  • Body · 14px · 400Write, publish and earn from your book
  • Caption · 12px · 400Write, publish and earn from your book

Names and descriptions

How to write about us, in our own words.

  • For authors

    One word, with a capital P and a capital W. Never Publiwrite or Publi Write. It is where independent authors write, format, publish and sell their books.

  • For readers

    One word, with a capital P and a capital R. Never Publiread or Publi Read. It is the bookshop where readers buy straight from those authors.

  • PubliWrite headline

    Write, publish and earn from your book

  • PubliWrite description

    Write or upload your manuscript, format digital and print editions, design a cover, publish on PubliRead and keep 80%–95% of each sale after any print cost.

  • PubliRead headline

    Buy Books Direct from Indie Authors

  • PubliRead description

    Browse and buy ebooks and print books straight from independent authors, at prices they set themselves. Free books too, and no subscription needed.