How to build an author website to sell your books
With Storefront you build your own author website, where readers buy your books and join your newsletter. This guide shows how to pick a template, add sections and pages, list your books, set the style, publish, and see your newsletter sign-ups.
Steps
- Open Storefront from your dashboard and pick a template.
- Click a section to edit it, or add new ones such as an excerpt or a newsletter sign-up.
- Add pages, set up the header, and list your books.
- Choose a colour set and fonts, then check the phone view.
- Add a title and description under Search and sharing, then publish.
- See your newsletter sign-ups and write your first newsletter.
Chapters
Learn more
Read the transcript
This is Rose's own storefront. Readers buy her book and join her newsletter right here. Open Storefront from the sidebar of your dashboard, and pick a template. There are seven, from a single debut to a whole series. Each one is already filled with your book, your name and your bio. Preview one to see the whole site, then click Start with Shelf. It makes a draft, so nothing is published yet. This is the builder. Each page is a stack of sections. Click one to change its words, like the headline and the line below it. To add a section, hover a gap and click Add here. There are more than twenty: a featured book, reviews, an excerpt, a gallery, video and more. Under Your books, pick Excerpt. Paste a short passage from your book, then add where it comes from, like the chapter. Or click Add section and search for Newsletter. Now readers can join your list right on your website. Drag the dots to reorder. From the menu, you can move, duplicate or delete a section. Under Pages, add as many pages as you need. Each new one joins your header links. The header and footer are shared by every page. Choose a layout, show your name or a logo, and pick the links. Under Books, everything you've published with us is already here, and on sale once you publish. Sold a book in other shops too? Click Add a book sold elsewhere to list it with a link to the shop. Under Style, pick a colour set. There are eighteen, and each one recolours every page. Or choose your own colours. Pick a font for your titles, then switch to the phone view to see how it looks on a small screen. Back on the Storefront page, open Search and sharing. Give your website a title and a short description. The preview shows how you look on Google and when your link is shared. Then save. Publishing also needs a domain, which you set up under Domain. Then click Publish website and confirm. It's live. Copy the link, or share it with your readers straight from here. Readers pick a format and pay right there, in a secure checkout. For print, we print the book and deliver it. Buyers can join your newsletter as they pay, and every sign-up is listed under Newsletter. Your list is yours. Export it as a CSV any time. Click Write a newsletter. Add a subject and your message, and the preview updates as you type. Send a test to yourself first, to see it just as your readers will. Get started now for free, and give all your books a home.
Last updated